Web Design & Development – Innovens iT
Project Overview
Experience Jordan approached Innovens iT with the need for a complete digital revamp of their outdated website. As one of the region’s top adventure travel companies, they needed a site that reflects their brand identity, offers seamless booking experiences, and functions flawlessly across all devices. Our task was to handle the full design and development process — from UI/UX strategy to back-end implementation — to build a website that not only looks great but also performs and converts.
Design Goals
Create a clean, immersive design that highlights the adventure travel experience
Develop an intuitive user journey with clear navigation and strong CTAs
Use visual storytelling through high-quality imagery, tour videos, and testimonials
Apply a modern, minimal design that aligns with eco-tourism and outdoor adventure brands
Development Scope
Custom WordPress Development: Built a lightweight, fully responsive WordPress website with modular flexibility
Performance Optimization: Implemented caching, image optimization, and lazy loading for speed
CMS Empowerment: Designed easy-to-manage content blocks so the client can update tours, blogs, and events effortlessly
Custom Booking Integration: Developed dynamic tour pages with filtering by duration, difficulty, and destination
Third-party Integrations: Integrated Google Maps, Instagram feed, newsletter subscription, and WhatsApp chat
Key Features Delivered
Dashboard access for internal content management
Full-featured responsive website design (desktop + mobile)
Custom UI components for tour packages and categories
SEO-ready pages with structured schema and clean code
Blog and resources section to support inbound marketing
Lead capture forms and booking funnels
Results Achieved
+45% website traffic in the first two months
+62% increase in time-on-site due to improved navigation and engagement
+38% reduction in bounce rate from mobile devices
Improved conversion rate on tour inquiries by streamlining CTAs and booking steps