SEO Optimization – Innovens iT
Project Overview
EcuadorVolunteer partnered with Innovens iT to improve their online visibility and attract a larger audience to their volunteer programs. The client faced challenges in organic reach, keyword ranking, and technical SEO performance. Our goal was to implement a full-scale SEO strategy that enhances search engine performance, drives qualified traffic, and improves user engagement.
Challenges
Poor keyword visibility and low search engine ranking for core services
Unstructured website content impacting SEO performance
Lack of technical optimization (meta tags, sitemap, broken links)
Inconsistent traffic and low organic conversions
No real-time analytics for performance tracking
Our Solutions
Comprehensive SEO Audit: Identified technical issues, content gaps, and backlink opportunities
Keyword Strategy: Targeted relevant, high-traffic keywords aligned with the client’s mission
On-Page Optimization: Optimized meta tags, headers, internal linking, and content structure
Content Revamp: Created SEO-friendly blog posts, landing pages, and updated existing content
Technical SEO: Fixed broken links, improved site speed, and submitted updated sitemaps
Analytics Integration: Set up a user-friendly dashboard with Google Analytics and Search Console
Ongoing Monitoring: Regular performance reports and keyword ranking updates
Key Features Delivered
Full business control panel with SEO insights
Real-time analytics dashboard
Ongoing updates and performance monitoring
Mobile-first optimization
Enhanced user experience through improved site structure
Scalable and sustainable SEO practices
Results Achieved
200% increase in organic traffic within the first 3 months
Top 3 ranking for primary keywords related to Ecuador volunteering
Significant reduction in bounce rate due to improved user experience
Significant reduction in bounce rate due to improved user experience
30+ high-quality backlinks acquired through white-hat strategies
Increased conversion rate on volunteer sign-up forms